You're Invited
August 14 – September 6, 2026
Seoul's K-Beauty Scene
Is Coming to SoHo
From Seoul to SoHo, discover the next wave of Korean beauty.
Seoul to Soho is a limited-time K-beauty experience bringing together emerging brands, cult favorites, exclusive products, and the latest innovations from Korea.
Creators, VIPs, and beauty lovers are invited to experience it for themselves.
Select your guest type below and register to join us.
Come explore the brands, discover what's next in K-beauty, and create with us
Aug 14 – Sep 06
2026
09:00 AM - 06:00 PM
VIP Party: 5:00 PM - 8:00 PM on Aug 14 & Aug 15
13 Crosby St, New York
10013